On the evening of Saturday, March 7th, those sitting in front of the television were treated to something that hasn’t happened in decades: boxing in primetime on network television.
Al Haymon, a manager/advisor in the sport of boxing, bought airtime on NBC to showcase fighters in what has been titled Premier Boxing Champions (PBC). Together, Haymon and NBC put together a slick production featuring celebrity commentators, a big social media campaign and plenty of advertising to help build up the fights. In the main event, we saw Keith Thurman handily win over Robert Guerrero, and the undercard featured Adrien Broner easily taking a decision over John Molina Jr.
What This Could Mean for Boxing
As a real boxing fan, as opposed to a fair weather fan, I have a lot to say about this event. I’m familiar with all there is to love about boxing, and unfortunately all there is to despise. But after sleeping on it, and several long discussions with my husband, I’ve come away a little excited for one of the many possible futures for boxing.
CONTINUE READING over at The Sweet Science